Associated Co-creator Junior Art Director Industrial designer Ashwin Madassery


Junior Art Director/ Industrial designer

After graduating Bachelors in Industrial Design from Indo-French design School DSK ISD Rubika in Pune, India, I had the opportunity to Intern with Samsung in Delhi, India. Later on, after graduating in art direction from Miami ad school, Berlin, I did internships in Ogilvy and Mather in New York, AKQA in Tokyo and DDB in Berlin where I had the opportunity to work with international clients like Nike, Evian, Korean airlines, Lacoste, Volkswagen, Haribo, Yves Saint Laurent and others.

Project: Volkswagen ID.3

Type: In-house DDB Berlin. Role: Art director/editor Year: 2018 Storyboarding, visualising the new DNA of VW into social media assets.

Project: Klarna Superheroes

Type: Collaboration – RCKT Berlin. Role: Art director, concepting. Year: 2019 A collaboration of Klarna with various Spati owners in Germany to increase sales of Klarna cards.

Project: Agera x Jordan

Type: Personal project_2rd year_DSK_ISD Pune, India. Role: Industrial Designer Year: 2014 Extracting the essence of the supercar Koenigsegg Agera R and blending into the DNA of Air Jordans basketball shoe to create an avant-garde pair of Jordans for the car enthusiast.

Project: Alessi Cora

Type: Personal project_3rd year_DSK_ISD Pune,India. Role: Industrial designer Year: 2015 A side table phone-dock inspired by the coral reefs.


Assisted various shoots internationally in fashion photography. -Assisted costume/set design for American-Japanese model Kiko Mizuhara for Evian campaign in 2019, AKQA, Tokyo, Japan. -Storyboarding for Spring campaign 2019 for Oakridge mall in Vancouver, Canada. -Freelance fashion photography, Berlin, Germany. (2017-2019)


More than just a process, sketching is a passion that helps me get my ideas to come alive with a few line weights. – Analog – Pen, pencil on paper, alcohol renders. – Digital – Wacom Cintiq, procreate.

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