ASSOCIATED CO-CREATORS

BRIAN CUNNINGHAM

Senior Brand Consultant and Professor

Brian is a self-employed consultant specialising in all aspects of branding. He is an acknowledged expert on the design and management of Brand Personality, specialising in the creation of Personality specifications based on his pioneering work on the core attributes of personality. Brian has lectured widely in the UK and abroad on the growing challenge of creating and building brand loyalty in an increasingly competitive marketplace. Below can be found a short list of some of the many brands that he has worked with during the years.

IBM

Held various positions between 1967 -1995

IBM

Held various positions between 1967 -1995

INTELLIGENT ELECTRONICS

Former Senior VP & CIO 1995-1996

INTELLIGENT ELECTRONICS

Former Senior VP & CIO 1995-1996

DENMAN

Brand personality specifications and consulting

DENMAN

Brand personality specifications and consulting

JACOB JENSEN DESIGN

Brand personality consulting

JACOB JENSEN DESIGN

Brand personality consulting

BARCLAY'S

Brand personality specifications and consulting

BARCLAY'S

Brand personality specifications and consulting

SAINT BRENDAN'S

Brand personality specifications and consulting

SAINT BRENDAN'S

Brand personality specifications and consulting

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