As a design strategist & designer, I have assisted start ups to global organisations find & implement purposeful design vision across a broad range of industries; consumer, architectural, medical & scientific, UX, service & fmcg for three decades. My key philosophy is one of being holistic & human centred, challenging preconceptions by employing a confluence of; What Shapes, What Inspires & What Works to deliver meaningful, advanced & appropriate to context solutions that are good for people, society & business alike. While I have worked at the forefront of product & service innovation I am most pleased by my long association with design that respects people & environment including emphasis on design for the Circular Economy.