timothy jacob jensen Selected as the 2019 Icon
designing this years Christmas Akvavit
Designmuseum Denmark, Copenhagen September 4, 2019
Timothy Jacob Jensen is the creative force of the year: Iconic Danish designer takes on venerated Christmas aquavit
Christmas is all about tradition, and, as always, this year’s edition of the Aalborg Jule Akvavit has a new motif uniting Danish artisanal skills across categories. Thanks to award-winning Danish designer Timothy Jacob Jensen, the 2019 Christmas aquavit has a new elegant print complementing the exceptional contents of the bottle and celebrating Nordic Yuletide traditions. With his characteristic design language, Jensen has created a very personal motif for the bottle reflecting his own view of the Christmas season.
New layers on top of old traditions
“To me, December is connected to the winter solstice. I’ve always been fascinated with the way everything begins anew and daylight starts returning. This is why my personal sun symbol seemed the obvious choice for the motif on this year’s Aalborg Jule Akvavit. It is rooted in the very first task I was set as apprentice to my dad, Jacob Jensen: drawing lines and circles. The circles symbolizes the cycle of life while the vertical and horizontal lines represent life and death respectively. This design is the perfect embodiment of my fascination with the winter solstice and the birth of a new year,” – Timothy Jacob Jensen.