Highly experienced in building and revitalising global brands from brand value clarification and brand personality identification to creative concept development and implementation of renewed brand DNA in all touch points. Specialised in development of brand governance tools such as design manuals, online brand books and visual identity guidelines for brands, particularly in Europe and South East Asia. Worked with PR & brand marketing for the last 20 years and stand on solid foundation of knowledge across all stages of customer's journeys.
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